It seems youtube is becoming a new pop idol/x factor… the amount of people singing into webcams at their computers is unreal
Seriously – it’s some sort of craze.. now the majority are absolute rubbish, but there is the odd hidden gem;
This young lady is the real deal; looks, voice, class – if i was in the music business, i’d be following youtube very closely.. forget street buskers or singing contests – youtube is the now the best way to get noticed. Esmée has been signed up to label already as far as i know, but i’d imagine there’ll be a few guys kicking themselves in a few months time…
I’d also be very worried about youtube’s ability to cut out the record label. Youtube itself could become a huge record label and i’d imagine they’ll be exploiting that in the future. By signing up established artists from current record labels and giving them featured space, they could become the new ‘mtv’… integrate a free downloading facility, and you’d have the new super power of music. Perhaps this is what Google have seen in Youtube?