In August, Google announced they were going to start using https as a ranking signal for various reasons. At present, most developers and SEO people (deliberately refraining from using the word ‘expert’ because it’s thrown around far too much in the SEO world) agree switching a site from http to https has no real impact however Google did say they “may decide to strengthen” the signal in the future. In other words, in an ideal world, Google want all sites using https but for various reasons (including big financial ones) they can’t start hammering non-https sites overnight.
Google’s PageSpeed Insights tool is a quick and easy way of checking site performance on desktop and mobile. It provides you with suggestions on what to improve and this can help you to figure out if there are any quick wins to be had. It can also help to troubleshoot performance and give clues as … Read moreGetting a PageSpeed score of 100 with WordPress