Groupon – defensive or attacking move by Google?

groupon

Over the past year or so, ‘deal’ sites have been cropping up all over the place. They are the new hot property online. A good irish example is boards.ie’s boardsdeals.ie. Basically using their existing userbase to negotiate deals with businesses for discounted products & services. If you’re an irish business and have the opportunity to be seen by 400,000 people, it’s only natural to want to get a bit of that action. So you’ll offer half price stuff or some kind of great deal to get people parting with their hard earned cash…

Read moreGroupon – defensive or attacking move by Google?