Gender, Age & Interests in Google Analytics

Back in October, Google Analytics launched new audience demographic features, allowing website owners to determine their users gender, age and interests. As website owners, we can never have enough information on our users because quite simply, the more we know about people visiting our websites, the better the content / service we can offer them…

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activity equals traffic


Greater activity on a site means more traffic, right? I’d say that’s the case for the majority of websites. More content = more traffic. New design = longer time spent on site, increased page views. As users of websites we don’t like to log on to the same site twice and see nothing new. The reason we re-visit a site is to get new information…

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