In August, Google announced they were going to start using https as a ranking signal for various reasons. At present, most developers and SEO people (deliberately refraining from using the word ‘expert’ because it’s thrown around far too much in the SEO world) agree switching a site from http to https has no real impact however Google did say they “may decide to strengthen” the signal in the future. In other words, in an ideal world, Google want all sites using https but for various reasons (including big financial ones) they can’t start hammering non-https sites overnight.
6.5 years is a long time in the world of technology. When i bought my last desktop PC, Man Utd were European Champions, Windows Vista was the flagship operating system from Microsoft, the original iPhone was the only iPhone on offer, the iPad hadn’t been invented yet and Myspace was still the largest social network … Read moreNew PC
Shipping is an issue that comes up time and time again for companies that are selling online. How much do we charge? How to we calculate shipping? Do we offer free shipping for orders over a certain amount? Do we offer free shipping on the first order only? Do we take a hit on shipping costs in the hope lower (or free) shipping will be the trigger that pushes people over the line?
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” – H. James Harrington