how to get attention – ryanair style

I’m debating with myself whether Ryanair’s latest controversial antics are just dirty marketing tactics or just plain stupidity and ignorance on their part.

In a nutshell, they labelled all bloggers ‘idiots’ and ‘lunatics’.

A Ryanair staff member verbally attacked an Irish blogger after he blogged about a bug in the ryanair website. The handbags continued with other bloggers getting involved and commenting on the post. Here’s some quotes from this Ryanair staff member;

  • you’re an idiot and a liar!
  • what self respecting developer uses a crappy CMS such as wordpress anyway AND puts their mobile ph number online
  • Website is not perfect, Life is not perfect
  • most important to have usual user behavior scenarios working rather than spending time on improbable and harmless things.
  • So keep working on yourself and don’t post bollocks.
  • If I would be you I would think of consequences this can have.
  • I am not entitled to deal with public nor have time to

So rather than shut up, do his job and fix the bug, this wise guy from Ryanair decided to stick the knife in to Jason. Only after fierce criticism from other people did he start to show any signs of regret;

  • Yes, I am wrong, I was stupid that I even got into this debate. Have a nice day

The most ridiculous thing about all of this is that Ryanair have confirmed it was indeed one of their staff members that posted this and rather than blast this idiot in public or sack him, they’ve defended him;

  • Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy in corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again.

The Irish blogging community is pretty tight knit – are tracking over 300,000 irish blogs. It’s not like bloggers have little or no influence or contacts either… they’re probably the most connected people you’ll find. These comments weren’t just aimed at Irish bloggers alone either. Are you listening my American readers? 😉 Ryanair will soon be coming to an airport near you.

So either this was an extremely risky, controversial PR stunt or else it was just a foolish employee who thought they could take on a blogger and win. I suspect the latter given the random nature of the post. Not only did the employee generate himself and his company tonnes of negative publicity, Ryanair themselves have defended the situation which is the ultimate two fingered salute.

All they’ve succeeded in doing is angering hundreds of thousands of bloggers and done further damage to their own reputation. No link love for them. Try Aer Lingus.

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