I’ve blogged about nimble.ie before..
They’re an Irish social networking site and i stuck the knife in when i first came across them for several reasons. That knife is still firmly in place today 😉 They’re design was brutal to be honest. They’re entire system was average and nothing mind blowing or industry leading..
A couple of months on and they’ve obviously acted on criticism by giving the site a funky new design.. they peaked at around 32,000 members and struggled to sustain the growth for a month or so..
Now they’re up to over 70,000 members probably down to the new design. So design IS important and it is perhaps (certainly in my opinion) the single most important aspect of keeping traffic on your site. If you have stunning design and average features, it’s a false economy, but people buy into it.. just look at nimble.ie 😉
That’s why i shelled out the cash to get professional’s working on BeerChief.. design isn’t something you can afford mess round with. Nimble.ie was stuck in the 90’s a few months ago.. it still is to an extent, but it all looks much more 21st century, so fair play to them for picking up on the importance of design 🙂
You may think 70,000 members is quite a lot, considering this is basically an Irish only site, with average features and nothing great about it in terms of it’s niche or services offered. You’d be right.
Nimble.ie have used dirty tactics to gain members from their main rival bebo. In fact, it is perhaps a breach of privacy rights as they’re using your bebo profile/info to send out nimble.ie invitations to all of your friends… so technically it is without your consent or at least without your knowledge, so in my book that’s breaking the rules, not bending them.
This is basically, the same as a hacker creating a worm which logs into email accounts and sends spam to everyone in your address book. So it’s unethical. It may be legal, it’s not my job or my problem, i don’t know. But it’s dirty and it’s not something i’d give the thumbs up to myself. It’s not something i’d be proud of. I’m not sure why bebo allow this or haven’t filtered it, but surely they’re aware of it at this stage.
So Nimble, if you’re reading this, you’re not going to gain any fans by using these tactics. You’re going to annoy people and annoy your members. Don’t be surprised if this comes back to bite you at a later date…