Social Media ChecklistFacebook Claim pretty url Add high quality, relevant profile image (at specific dimensions) Add high quality, relevant cover photo (at specific dimensions) Link to website in the short ‘about’ section Links to other social profiles in the long ‘about’ section Add location & opening hours (if bricks and mortar business) Add contact details Add customised app thumbnails (at specific dimensions) Remove ‘likes’ if number is small, display is number is big (small = something you’re not proud of) Add managers / content creators / moderators Remove ability for public to post on page / add photos to timeline Turn on comment replies so people can reply to specific comments Add facebook events app if holding eventsTwitter Add high quality, relevant profile image (at specific dimensions) Add high quality, relevant cover photo (at specific dimensions) To the point, informative ‘bio’ description Search for people talking about your brand and follow them Search for people talking about problems you can solve and follow them Follow competitors & people they interact with Respond to people you can help Respond to all questions / complaints / compliments Favourite & retweet tweets that are complimentary towards your business Run competitions getting people to use hashtags Create useful lists (public or private) i.e. staff, competitors etc… Connect with instagram for posting photosLinkedIn Set up company page List products & services offered List any jobs available Encourage all staff to add company and list role in company Set up dedicated company group / industry group Ask questions / lead debate on industry topicsGoogle+ Add high quality, relevant profile image (at specific dimensions) Add high quality, relevant cover photo (at specific dimensions) Assign page managers Verify website Claim pretty url Create circles to group people i.e. competitors, staff, loyal customers etc.. Add contacts to circles Add events Create & join communities related to your industry Use hashtags (#but #don’t #overdo #it) Use animated gifs (or be aware that they auto-play in G+ which can be useful Schedule hangouts to interact with customers or give a demo, host a debate with guest speakers etc…YouTube Add high quality, relevant profile image (at specific dimensions) Add high quality, relevant cover photo (at specific dimensions) Link with Google+ Claim pretty url Add social links & website link to profile Create content strategy & schedule Make & upload channel intro video Comment on relevant industry videos Subscribe to relevant industry channels