SEO ChecklistOn-Site SEO www or non-www redirect Human readable permalinks / url structure (less than 255 characters) Custom 404 error page with useful links to other pages / resources XML sitemap Descriptive, human readable meta info Meta titles less than 70 characters Meta descriptions less than 160 characters Check for & fix broken links Proper use of header tags on pages i.e. H1, H2 Alt descriptions on all images Descriptive filenames for all images i.e. ‘my-business-name-logo.jpg’ instead of ‘P00123.jpg’ Title descriptions on all hyperlinks Appropriate, informative, keyword-rich anchor text on all hyperlinks (NOT ‘click here’) Use relative urls rather than static / hardcoded ones Use robots.txt file to block content that you don’t want indexed Use keywords in title of content Use Keywords at beginning of content Stick to publishing schedule (i.e. 1 article per week, 1 per month etc..) Create original, informative content of reasonable length (for me, that’s about 300+ words per post / page) Breadcrumb navigation Group similar content in to categories i.e. if you have a food site and publish recipes, use categories like ‘deserts’, ‘appetizers’, ‘main courses’ etc..Off-Site SEO & tools Google webmaster tools set up Bing webmaster tools set up Check for duplicate content (copyscape.com) Google business page set up & verification for website Google places set up Claim all major social profile usernames (i.e. twitter.com/mysitename, facebook.com/mysitename) Study competitor sites, try to source backlinks from the same places Focus on optimizing site for speed using tools like GT metrix & Google Page Speed. Measure backlinks with Open Site Explorer and Majestic SEO