In August, Google announced they were going to start using https as a ranking signal for various reasons. At present, most developers and SEO people (deliberately refraining from using the word ‘expert’ because it’s thrown around far too much in the SEO world) agree switching a site from http to https has no real impact however Google did say they “may decide to strengthen” the signal in the future. In other words, in an ideal world, Google want all sites using https but for various reasons (including big financial ones) they can’t start hammering non-https sites overnight.
One of the top questions I’m asked when working with any client is “How can I get to the top of Google?” or something along those lines. It’s a question I usually answer by saying “You need to produce lots of high quality, relevant content and your site needs to contain more content than competitors” … Read moreHow to get to the top of Google