will patience pay off for Google+?

Google+ is now over two years old. They can spin the numbers whatever way they like but the reality is it has so far failed to make a dent in the social space – that’s my opinion. But it’s changing slowly… getting people signed up wasn’t really an achievement – it was inevitable Google would …

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why i’m back to blogging

It’s been half a year since my last blog post so i’m under pressure to explain my absence. I’ll leave that for another day though as i don’t want this post turning in to a novel… instead, i’ll focus on why i’m back and what motivated me to revamp the blog…

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Social Networking is Broken

I never thought i’d say it but i’m getting a little bored of social media. Average content gets¬†over-shared, automated ‘content’ gets shared whether we like it or not and businesses are becoming predictable in their marketing efforts online… It’s a real problem for the internet as a whole. It’s losing its value as a ‘community’.

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