Partner Project..

About a week ago i blogged about how i’m partnering up on another project. I was asked to give my opinion on an idea and ended up giving advice and doing some pretty heavy research on the niche.

Wooden Floors Ireland

At first, we were going to go for a broad niche, but we’ve decided to narrow it right down and see what sort of profit we can get with it. If it succeeds, obviously we’ll expand into a more general area.

The site is woodfloorfitters.ie and we’ve got a nice logo up there already. I’ve set up a blog and hope to modify and SEO it as usual to get us indexed in google super fast. I also hope to track down a nice theme and integrate some adsense into it.

The site will basically be a directory of wooden floor fitters in Ireland. My partner works in the industry and already has buyers on board for adspace. So if we can deliver a classy website which ranks highly in google for all things ‘wooden floors’, they’ll have no hesitation hopping on board.

You might think it’s a fairly small niche, low paying, not much to get excited about.. but you’d be surprised just how many fitters are out there and how much they’d be willing to pay for ad space on Ireland’s no.1 floor fitter’s site. :lol:

  • Alan

    Nice logo and good idea. Niche’s are where it’s at. The old saying “Jack of all trades, master of none” can be applied to the internet too. The basics of any business should be to focus on your target market. A lot of startup business fail because they literally have not determined who their target market or rather, they have failed to narrow down who their real target market is. They have not created a customer profile. If you hear anyone with a business proposal telling you that “everyone under 35″ (for example) is their target market, they basically are doomed to failure.

    Take Beerchief for example. You have type of target market in mind for this which is good. What I would recommend you do is to imagine the ideal user for your site. Create your customer profile. Give the person a name, an age, where does he or she hang out on the internet currently, what are they looking for in a networking site, what type of person are they (i.e. their characteristics). Once you have a really sharp detail of your customer profile your site will be a reflection of who they are. Everything from the landing page, to the style of font, the colour scheme etc. is important and you already recognise this as you are spending time on this and being very picky about (a good thing !) . As an example of a well targeted product. Think Red Bull. Look at their packaging and marketing. You could easily write down a customer profile for Red Bull on the very first viewing of an ad and seeing the packaging.

    Another example is radio presenters – really successful radio presenters will tell you that when they are broadcasting they are just thinking of talking to one person, and they have a picture of that person in mind when they are on air. The ultimate compliment for any radio presenter is when the listener feels really connected and that they are “in” on a private conversation with nobody else listening.

    So, keep the customer profile in mind at all times and you won’t go wrong. It is more than ‘target market’ – that is too broad a term. The profile is the key!

  • http://www.smemon.com smemon87

    yeah good advice there..

    it’s easy to create a site and just label the target, market as ‘teens’ or ‘anyone’. Narrowing it right down like we’ve done with woodfloorfitter.ie, ensures we’re aiming at a very limited number of people.

    It’s much easier to dominate and succed in the small league’s than it is to do the same in the top leagues :mrgreen:

    Going right into the premiership without climbing up the ladder of lower divisions, is a recipe for disaster.

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