Way back last August i said i’d discovered a ‘jackpot network‘ and almost instinctively went out and bought 19 domain names. The keywords within those domains have a combined search volume of over 2.5m per month (30m per year) meaning if i could rank no.1 in google for all of the keywords, i get a lot of traffic 
photo credit: The Cake Engineer
I’m now beginning to test the waters with one site – the biggest niche. These particular keywords have a search volume of over 450,000 searches per month according to google’s keyword tool. Now technically that means those terms appear 450,000 times across google’s entire adsense network, which includes websites and custom google searches as well as google.com, so 450,000 people don’t actually type in these words in to google (i’m open to correction on that – if anyone has a better understanding of how google’s keyword tool operates, please let me know!).
The screenshot below is just one of the keywords i have. I own this as a ‘keyword.com’ domain name and i’m sure many of you will be wondering how the hell i managed to do it 
if i told you, i really would have to kill you
Also look at the advertiser competition for the keyword – extremely high which also shows you just how popular and sought after this keyword is.
To put this in some sort of context, here’s the results for ‘gordon brown’ – british prime minister;
And here’s the same stats on our very own Irish prime minister, Brian Cowen;
And how about a product like ‘nissan primera’;
Now you know why i called this a jackpot network – i own the equivilent of gordonbrown.com or nissanprimera.com which theoretically means i can rank no.1 for the term ‘gordon brown’ or ‘nissan primera’ and get a slice of that massive search volume. Take one of those domains, one of those examples, and multiply it by 19 and you begin to see the scale of my whole ‘jackpot’ operation
But even if just 25% of people type in these terms, that’s over 100,000 searches in google (20% of 450k). If i can rank no.1 in google, a good 30% will click on the first link = 30,000 visits.
Now that sounds easy, it’s not. There’s a number of ‘if’s’ in that equation.
First of all, i have to rank no.1 for competitive keywords. Remarkably, and this is the exciting part, this might not be a problem. I set up a default wordpress blog on a test site last august and that site (with no content or SEO work) is ranking no.16 in google for it’s keywords. I don’t have traffic stats as i didn’t install any at the time. But that looks extremely promising. I’ve literally done nothing with the site and it’s ranking extremely highly. Just wait ’til i actually start applying my SEO knowledge
Secondly, google’s keyword stats are not totally accurate. They they look good, but they’re complicated… They don’t represent the total number of searches a term gets in google’s search engine. They include impressions on other websites which raises an important question for me – how much of a slice of that 450,000 search volume does the google search engine itself get?
If it’s more than 50%, i’ve stumbled upon a goldmine. If it’s less, i’ll still get traffic and still have a niche and set of domains worth quite a lot in the right hands, but probably not my hands.
However, if this test site works out and the early stats match up with google’s keyword stats, the race is on to develop all 19 of these sites and expand even further. The door is then opened for potentially hundreds of new domain names and sites, which could all use the same technique and tactics to exploit a very large niche.
Although this network is 8 or 9 months old, i hadn’t forgotten about it, i’d just been busy with other stuff. To develop ANY of the 19 sites will take time and in order to gather accurate stats, i need to rank no.1 in google for a pretty competitive term which isn’t easy. There’s no easy way to no.1 spot in google. Unique content combined with clean code and plenty of baclinks is the only way to go without breaking any rules.
I’d be a fool to reveal this niche now or any of the tactics i’ll be using but if it all fails and goes nowhere you lot will be the first to know and there’ll be plenty of lessons learned about google, SEO and domain names.